The brand was so successful that it later expanded to other markets that did not fit well in Sonric's' such as dry powder mixes and flavored water, so it was decided to create Alegro Internacional, a new division of Pepsico to fit these. The brand is known because of its mascot, a wizard (known as El Maguito Sonrics) and it is popular among kids. In 1982, in the middle of the Latin American debt crisis it created Sonric's as a way to expand its product line with candies and as a response to lowered demand because of the contraction of economic power. Sabritas controls around 80% of the Mexican snacks market, while the company's main competitor, Grupo Bimbo's Barcel has 12% of it. Sour cream & onion flavored Doritos came out in the late 70s when the slogan was: 'They taste as good as they crunch'. It also has several local products such as Crujitos, Poffets, Rancheritos and Sabritones. Regrettably, some snacks must be discontinued to make room for new ideas and the ever-changing market demand,' a rep once reportedly wrote to a fan. Some seasons, every bag of Sabritas contains non-wrapped plastic and Tazos. Frito-Lay also sells variations of its products under the Sabritas brand in the United States. It is also the namesake for its own line of potato chips. Sabritas is the brand under which Pepsico brands the Frito-Lay products in Mexico, such as Cheetos, Fritos, Doritos and Ruffles. The shells were made on behalf of Kraft, which distributed them in Taco Bell-branded packages to supermarkets Kraft recalled the taco shells when the Starlink was detected by Friends of the Earth. Flamin’ Hot Cheetos contain 50,000 Scoville units of Capsaicin, which is the chemical that makes hot peppers hot. For a suggested retail price of 4.29, you can now purchase multi-serve 9.75oz bags of Doritos Blaze. The contaminated flour was supplied by a mill in Texas. Blaze, the latest flavor from Doritos, is available in a purple bag with thermal handprints and flaming chips. In 2000, Sabritas made taco shells that inadvertently contained Starlink, a genetically modified corn that was not approved for human consumption. It started modernizing its processes and expanding its retail channel. In 1966, a year after Frito-Lay and Pepsi-Cola Company merged to form Pepsico, Sabritas was bought out. The name is a portmanteau of Sabrosas y Fritas, which means Tasty and Fried (or Fried ones) in Spanish. It produced and sold potato chips, corn chips and snacks, and relied on a small distribution network which was mostly bicycle-based. Since then, the company has created more than 100 flavors of Doritos, according to Consumerist.Sabritas was founded in 1943 by Pedro Antonio Marcos Noriega as Golosinas y Productos Selectos in Mexico City. The nacho cheese flavor that we know and love today debuted in 1974. The chips were initially plain, but later Frito-Lay began coating them in a Mexican seasoning called “Taco” in 1968. “We just couldn’t stop, they were selling so fast.”Įventually, Frito-Lay started making Doritos at its own plants. “We were running our plant seven days a week, 24 hours a day, to make the chips,” says Michael Morales, grandson of Alex Foods’ founder Alex Morales. The name means “little golden things,” according to Taco USA. Frito-Lay bought all the equipment Alex Foods would need to mass-produce the chips and Doritos debuted in 1966. Later, an executive for Frito-Lay walked by the Disneyland restaurant and saw guests eating the tortilla chips. These new snacks were a hit with restaurant-goers, so the managers at Casa de Fritos put them on the menu. The salesman suggested he fry them up and make them into tortilla chips. One day, a salesman for Alex Foods saw the Casa de Fritos cook throwing away some stale tortillas. A company called Alex Foods Co., located 10 minutes away from the park, made all of Casa de Fritos’ tortillas and taco shells. The restaurant was a hit and soon relocated to a larger location. The restaurant was the idea of Frito-Lay founder Elmer Doolin, who wanted to serve up Fritos with Tex-Mex combo platters, tamales and enchiladas. That’s right-those delicious bites of salty, cheesy goodness were born next to Mickey and Minnie, or so the story goes.Ī few months after Disneyland opened in 1955, a Tex-Mex restaurant called Casa de Fritos opened in the park. DORITOS Nacho Cheese Flavored Tortilla Chips 10 Multi-Pack view product. Simply Organic White Cheddar Flavored Tortilla Chips view product. DORITOS Salsa Verde Flavored Tortilla Chips view product. If you’re a fan of the crunchy, reddish-orange chips known as Doritos, you might be curious to learn about the history of these triangle-shaped snacks.Īccording to the book Taco USA, Doritos were invented at Disneyland. DORITOS TAPATIO Flavored Tortilla Chips view product.
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